Heddon Lures

Heddon Lures is one of the fishing tackle industry’s oldest and most recognisable brands. James Heddon, a watchmaker and fishing enthusiast from Dowagiac, Michigan, founded the company in 1894.

Heddon began making lures as a hobby, but soon discovered that his designs were extremely effective at catching game fish such as bass and pike. He patented his first fishing lure, the Dowagiac Casting Bait, in 1902, and it quickly became a best-seller, establishing the company’s reputation as a leading manufacturer of fishing tackle.

Heddon Lures has continued to innovate and expand its product line over the years, introducing new lures such as the River Runt, Zara Spook, and Lucky 13. These lures were well-known for their high-quality construction, lifelike designs, and ability to catch a wide variety of game fish.

Heddon Lures was also instrumental in the growth of the fishing sport. James Heddon founded the National Casting Association in 1907, which promoted casting and helped standardise casting techniques and equipment.

Heddon Lures is now regarded as a historic and recognisable brand in the fishing tackle industry. Its lures are prized by collectors and fishermen alike, and the company’s legacy of innovation and quality continues to inspire the next generation of fishing tackle manufacturers. The ownership of the company has changed several times over the years, but its dedication to quality and innovation remains as strong as ever.

Heddon Bassers

Heddon Bassers

Vintage Heddon Bassers, especially ’24-’26 “Head-On” models, are coveted by collectors. Early boxed ones can fetch $200+, with even 60s versions valued at $50-$75.

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Heddon Pumpkinseed

Heddon Pumpkinseed

The Heddon Pumpkinseed is a highly collectible and sought-after vintage fishing lure produced by the Heddon Company. It was first introduced in the 1930s and was produced in various forms and color...

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Heddon Zig Wag

Heddon Zig Wag

The Heddon Model 8300 Zig Wag is a vintage fishing lure that was produced by the Heddon Company in the 1950s and 1960s. It is a topwater bait that is designed to imitate the movement of a wounded or...

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Heddon Meadow Mouse

Heddon Meadow Mouse

James Heddon & Sons initially released the Heddon Meadow Mouse Lure, a well-known fishing lure, in 1929. Many freshwater game fish prefer mice as a source of food, hence it was made to look and...

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Heddon 150

Heddon 150

An iconic fishing lure that has been a favourite of fisherman for more than a century is the Heddon 150. The Heddon 150 was one of the Heddon firm's most popular lures as soon as it started being...

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Heddon Midget (Midgit) Digit

Heddon Midget (Midgit) Digit

The Heddon Midget Digit was introduiced in the ealry 194-0's. (Catalog B-110) A small lure at 1 1/2 inches its a collectors favorite becasue of all the available colours. Sometimes called the...

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Heddon Game Fisher

Heddon Game Fisher

The Heddon Game Fisher was a short lived lure, manufactured from early 1920's to the mid 1930's It was 4 3/4" long. A VERY similar Model was made by DAM after Heddon stopped production. The Game...

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Heddon River Runt

Heddon River Runt

The Heddon River Runt was produced from the late '1920's to the early 1950's The catalog states "A small, compact, lively lure for light rods. Very effective for river fishing, particularly for...

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Heddon Dowagiac Spook

The Heddon Dowagiac Spook (9100 catalog series) was first seen in the early 1930's as a "Ghostly Transparent Lure" According to the advertising, "This "Super Dowagiac Spook" is the greatest...

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Heddon Colour Chart – 1952

Heddon Colour Chart – 1952

As stated on the ad, "The sole purpose of this chart is to show all of the colours, and colors only in which Heddon Baits are made. However no one model is made in all colours and not all of the...

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Heddon Spin Diver

Heddon Spin Diver

The Heddon Spin Diver (300 series) was a short lived lure from the Late 1910's to the mid 1920's. A sought after lure, depending on finishes it can bring well over $1.600.00. It is known to exist...

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Heddon Lucky 13

The Heddon Heddon Lucky in 6 styles, Model 2400 and 2500 and was manufactured in lengths form from 2/5/8" to 4" It has many variations. They were first produced in the early 1920's and were produced...

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Heddon Artistic Minnow

Heddon Artistic Minnow

The Heddon Artistic Minnow (50 Series) was a short lived production lure from the mid to late 1910's Its is VERY similar to the Pflueger Simplex. It is 1 3/4" long and has a buck tail or feathered...

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Heddon Zig Wag

Heddon Zig Wag

The Heddon Zig Wag came in three styles, the Zig Wag (8300 series) the Zig Wag Jr. (8340 Series) and the King Zig Wag (8360 Series) First introduced in 1928 and then the Jr. and King models in the...

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Heddon Zaragossa

Heddon Zaragossa

Here are some fine examples of a Heddon Zaragossa Minnow. (6500 Series)  According to advertising "The extreme buoyancy of this lure made it perform like a distressed minnow , diving under when...

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