The Heddon Artistic Minnow (50 Series) was a short lived production lure from the mid to late 1910’s Its is VERY similar to the Pflueger Simplex. It is 1 3/4″ long and has a buck tail or feathered treble hook. As seen in the pictures below the eyes are glass. This lure, depending on its condition can fetch $50-$500. It has a single belly weight.