The Pflueger Magnet and Merit(3600 Series) was first introduced in the mid 1910’s and were not being produced anymore by the 1950’s A relatively common lure these can fetch $75 or more depending on condition and age.

An early catalog describes them as: “Magnet Bait is made of selected cedar and heavily coated with our flexible enamel which will not peel. Rides on the surface and the collar produces a “wake” in the water. Bright nickel plated treble hooks – ringed. and attached with our patented hook fastener whereby hooks cannot become entangled. Luminous Baits are equally as ‘effective for day as for evening or night fishing and are especially suited for deep or roily waters and cloudy days. Expose the luminous enamel to either day or artificial light before using.”

Pflueger Magnet Catalog Page