The South Bend Babe-Oreno (Catalog Model # 972) is a very early South Bend Lure. First produced in the mid 1910’s it was available through to the mid 1960’s. A great selling lure, it must have worked well!! 2 3/4″ long weighing in at 1/2 an ounce it was available in over 40 colour schemes. The most prevalent colors seem to be red and white. In the mid 20’s eyes were added as a feature, this sometimes helps with lure dates. A fairly common lure (with some exceptions) this lure can fetch from $15 to $100 depending on age and condition.