The South Bend Bass-Oreno (No 973) first entered the lure market in the mid 1910’s. As a lure it had a long lifespan being produced well into the 1960’s The lure had three treble hooks and was between 3 1/8″ and 3 3/4 inches in length. There are many variations to this lure. This lure depending on age and condition usually fetches between 20 and 200 dollars.

South Bend Bass-Oreno (No 973)

South Bend Bass-Oreno (No 973)

South Bend Bass-Oreno - Black and Orange

South Bend Bass-Oreno – Black and Orange

South Bend Bass-Oreno – FirePlug Finish