The South Bend Fly-oreno Lure has its roots in the South Bend Bait Company, a renowned fishing tackle manufacturer founded in 1906 in South Bend, Indiana. The company was established by Frank G. Worden and quickly gained a reputation for producing high-quality fishing gear, including the famous Bass-Oreno Lure.

The Fly-oreno, a unique floating fly fishing lure, was introduced in the 1920s and became an instant classic. Designed to mimic a variety of insect prey, the Fly-oreno proved to be highly effective at attracting fish, and its popularity has endured for nearly a century.


The South Bend Fly-oreno Lure is a testament to the fine art of lure-making, showcasing the craftsmanship and attention to detail that defined the South Bend Bait Company. The lure’s body is crafted from carefully selected hardwood, which provides buoyancy and durability. The body is then meticulously painted and sealed to create the appearance of an insect.

The Fly-oreno features delicate feathered wings and a multi-hook design, which further enhances its lifelike appearance and improves its effectiveness in attracting fish. Each component of the lure is thoughtfully assembled by skilled artisans, ensuring a high level of quality and performance.

Sizes and Colors

The South Bend Fly-oreno Lure comes in a variety of sizes to suit different fishing situations and target species. The most common sizes are the No. 938 and No. 939, with the No. 938 being the smaller of the two.

In terms of colors, the Fly-oreno boasts an impressive array of vibrant hues and patterns designed to entice fish. Some popular colors include frog, red and white, black and silver, and yellow perch. Additionally, the Fly-oreno is available in a range of stunning insect-inspired patterns, such as the bee, wasp, and June bug, which add an extra touch of realism to the lure.

Approximate Value

The value of a South Bend Fly-oreno Lure can vary significantly based on factors such as age, condition, rarity, and desirability among collectors. Vintage lures in excellent condition, with their original packaging, are often more valuable. On average, a Fly-oreno in good condition can be worth anywhere from $20 to $75, while rare or highly sought-after examples can command prices of $100 or more.